Episode 854 | How to Find Startup Ideas (Sneak Peek Chapter from My New Book)

Where do the best SaaS ideas actually come from?

In this episode, Rob reads a chapter from his new book, Idea to Traction: Stop Building SaaS Nobody Wants in the Age of AI. He walks through the five places problems tend to show up, eight strategic approaches for finding and shaping a product idea (with real examples), and when it makes sense to replicate an existing idea.

Pre-order the hardback before November 10th to get bonus PDFs, a seat in a live Q&A to ask your early stage questions, and a free copy of the ebook or audiobook ideatotractionbook.com.

Topics we cover:

(1:41) – Why Rob wrote Idea to Traction

(3:29) – What the new book covers

(6:03) – Pre-order bonuses and live Q&A

(7:32) – Chapter three: how to find startup ideas

(9:09) – Solve a problem, not a moonshot

(10:34) – Five places problems come from

(12:52) – Approach 1: Translate an idea to a new niche

(13:50) – Approach 2: Find a hated competitor