Abhay Rajaram: AI Meets Human Taste

<p>Laura Fu interviews Abhay Rajaram, co-CEO of Sendoso, about how AI is transforming the world of direct mail and gifting. They explore how AI enhances personalization, scalability, and effectiveness in marketing and sales campaigns, emphasizing the importance of human touch alongside automation.</p><p> </p><p><strong>key topics</strong></p><p>AI-enhanced direct mail and gifting</p><p>Agentic workflows and smart delivery</p><p>Personalization and taste in marketing</p><p>Guardrails and ethical considerations in AI</p><p>The evolving role of salespeople with AI</p><p><br></p><p><strong> key topics</strong></p><p>AI-enhanced direct mail and gifting</p><p>Agentic workflows and smart delivery</p><p>Personalization and taste in marketing</p><p>Guardrails and ethical considerations in AI</p><p>The evolving role of salespeople with AI</p><p><br></p><p><br></p><p><br></p><p><br></p>