Nelson Brooks: The Ingredients for Success for Throwing a Great Party

What does it take to build a business around bringing people together? Julie Riga sits down with Nelson Brooks, founder and chief cabana boy of Cabana Boy Events, to share his entrepreneur journey. Nelson started the company in Scottsdale in 2020 after one bachelorette weekend sparked an idea. Today his team has hosted about 8,000 parties in ten markets, and his Shark Tank pitch earned a deal with Kendra Scott, who remains an investor. Nelson and Julie also share the ingredients for success for hosting a great celebration, along with lessons in leadership, purpose, and vision.