Storytelling in an AI-slop Age

Are you a female founder struggling to distill your decades of experience into a cohesive narrative or figure out how to balance ethics with digital storytelling?

Join Zofia Morales on STEM in Stilettos for a riveting discussion with Katherine Tuominen, a marketing strategist and founder of CatalystBrand Strategy. They will dive into the art of storytelling in an AI-driven world, uncovering the secrets to impactful brand narratives and ethical marketing strategies.

In this episode, Katherine Tuominen shares insights on transforming your brand's story, avoiding AI slop, and the power of storytelling authenticity in an age of digital noise. Uncover how to balance integrity in your brand's narrative while navigating the complexities of regulated industries.

Key Takeaway: Listeners will gain actionable strategies to craft compelling brand stories and engage audiences authentically in the digital realm.

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Guest Bio:

Katherine Tuominen is a marketing strategist, publicist, and Founder of CatalystBrand Strategy, an award-winning global PR & Communications Agency that has supported more than 116 brands across health, wellness, technology, and regulated industries.

With a background spanning luxury retail and film with Fox and Warner Bros., she specializes in governance-first communications that help founders build long-term credibility.

Her clients have been featured in Marie Claire, Fast Company, and Women's Health, and her keynote "Ethical Marketing Is Not an Oxymoron", challenges the idea that integrity and performance are at odds.

Connect with Katherine Here: