The Future of Media Buying: Turning Buzz into Business With WPP Media’s Nancy Hall and Audible’s Tom McKenna

On today’s episode, host Cynthia Littleton and Corbin Bolies, Variety's AI beat reporter, talk about where the AI conversation is going in Hollywood after a day of discussions at Variety’s annual Entertainment and Technology Summit, held Sept. 17 in Beverly Hills. Nancy Hall, U.S. CEO of WPP Media, and Tom McKenna, global head of media, operations and business development for Audible, explain how they work together to position the subscription audio platform in key pop culture circles.

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