How To Destroy Your Competition In Business (3 Principles)

You've got competition. They're undercutting you on price. They're posting more content. And you're wondering how the hell you're supposed to stand out.

That's not a competition problem. That's a strategy problem.

Today we're breaking down the three principles that will help you absolutely destroy your competition in business. And if you're not doing these three things, you're letting weaker competitors steal clients that should be yours. We're talking about upgrading your offer so it solves better problems than anyone else in your market, outmarketing your competition with ads and content that actually converts, and staying in the game long enough to watch everyone else quit.

We get into why 50 million new businesses are created every year and most of them fail in the first 12 months, the accountant who added a mortgage broking wing to her business and doubled her revenue, and why making pithy opinion posts about politics or what you watched on Netflix is killing your brand.

We also talk about why Amazon didn't turn a profit for nine years and Airbnb lived on credit cards for five years before they cracked it, the client who compared herself to Amy Porterfield and why that was setting her up for disappointment, and why if you're constantly changing your niche or offer every 12 months, no one will ever trust you.

If you're a service business owner and you're tired of watching your competition win, this episode is for you.

You'll hear:

Why 50 million new businesses are created every year and why most of them don't last

The brutal truth about upgrading your offer and why competing on price will destroy your margins

How we changed our offer from group coaching to one to one with a build and release model

Why you need to ask your best clients what they love about your offer and what they would change

The accountant who added mortgage broking to her business and doubled her revenue in 12 months