178 - Laryssa and Liz on Email Marketing in 2026: Starting Fresh with the Big Picture

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #178! We're kicking off a four-part series on email marketing, because as much as we've talked about it on this podcast, the landscape has changed enough that it felt like time to start fresh. Whether you've been doing email marketing for a while and it's starting to feel stale, or you've been putting it off because it feels overwhelming, this series is for you.

In today's episode, Laryssa and Liz cover:

Why email marketing matters more than ever in 2026 - and why social media alone just isn't cutting it anymore

The mindset shifts that hold jewelry brands back from getting started (you're not bothering people, we promise)

What's changed about the email landscape and what's stayed the same

The biggest mistakes jewelry brands are making with email right now

How to think about frequency - and why consistency matters more than volume

Simple, beginner-friendly ways to get started if email marketing feels overwhelming

Substack versus email marketing: what's the difference and which should you focus on

In the bonus segment for Insiders only, Laryssa and Liz share how they're thinking about email strategy for their own clients right now, and the shifts they've made in the last year that are making a real difference.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.