188 - Liz Interviews Corkie Bolton of Metalsmith Society on Packaging as Part of Your Brand Experience

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #188! Liz sits down with Corkie Bolton - jewelry designer, founder of Metalsmith Society, and someone who has built one of the most engaged communities for jewelry makers and metalsmiths out there. Today they're talking about something that might seem like a small detail but is actually a really big deal for your brand: packaging. How you present your jewelry when it arrives at someone's door is part of the experience, part of the story, and part of why customers come back.

In today's episode, Liz and Corkie cover:

How Corkie got into jewelry making and what led her to founding Metalsmith Society

Why packaging is a brand experience, not just a practical necessity

Where most jewelry brands go wrong with packaging - and what to do instead

How Corkie's own packaging has evolved and what her rebrand taught her about brand alignment

Why your packaging should reflect your brand DNA - colors, esthetic, and all

The small details that actually matter: tissue paper, handwritten notes, wax seals, stickers and stamps

How to think about the cost of packaging versus the value it adds

When to start investing more seriously in your packaging

Sustainability and being thoughtful about materials and waste