The Next Supplement Wave Pt 7: Pick an Edge or Die in the Middle

"Send me a text" The finale. Six episodes studying the brands winning right now, all pointed at the only question that matters for your business. What's coming next, and how do you get in front of it. I make five real predictions. Generic education dies while owned education becomes a moat. Personalization jumps from the three-minute quiz to your actual bloodwork, and whoever scales that builds the next giant. Discovery moves to AI recommendation, which makes generic brands invisible an...