The Next Supplement Wave Pt 2: How Arrae Out-Positioned an Entire Category

"Send me a text" There's a brand in the women's wellness space whose tagline is worth more than their entire formula. Not because the formula is bad, but because the words are doing more of the selling than the ingredients are. The brand is Arrae, the line is targeted supplements for life's unsexy problems, and that brand went from nothing to nine figures in one of the most crowded corners of the entire supplement world. In this episode, I break that line down piece by piece...