2 | What Don't You Know About Your Business? Why Growth Requires Going Back to Basics

One of the hardest parts of running a business isn't knowing that something isn't working.

It's figuring out what's actually causing the problem.

You might think you need more leads, better marketing, stronger systems, a new website, or another person on your team—but how do you know that's where the real gap is?

As online business has become easier to start, we've gotten incredibly good at figuring things out as we go. We learn enough marketing to get visible, enough technology to build our systems, enough sales to land clients, and enough of everything else to keep moving.

But learning enough to keep moving isn't the same as understanding how all the pieces of a business fit together.

And those knowledge gaps don't automatically disappear as your business grows.

In this episode of the Sustainable Foundations Podcast, we're talking about why going back to basics isn't just for new business owners. In fact, seven- and eight-figure business owners are still being coached through foundational business questions—and I think there's a reason for that.

We're looking at how gaps in our business knowledge affect the decisions we make, the people we hire, and even the way we serve our own clients.

In this episode, we're talking about:Why business owners at every stage benefit from going back to basicsHow online business made entrepreneurship more accessible while removing some of the traditional checkpoints of starting a businessWhy knowing how to do something isn't the same as having expertise in itHow the way we learn business can create gaps we don't realize we haveWhy no coach, consultant, or service provider can be the expert in every area of businessWhat business owners need to understand before hiring an expertWhy B2B service providers should know what sits upstream and downstream from their workWhat spending more than $30,000 hiring the wrong people taught me about understanding what my business actually needsHow to use ChatGPT to investigate a business problem instead of immediately jumping to a solutionHow AI can help close knowledge gaps when you're not financially ready to hire an expertWhy sustainable business growth requires understanding the whole without becoming an expert in every piece

Coming Soon: The Sustainable Foundations RoadmapYou don't need to become an expert in marketing, sales, branding, finance, operations, technology, legal, and every other part of running a business.

But as the business owner, you do need enough understanding to know what the pieces are, how they connect, where your gaps may be, and who can help you fill them.

That's why I'm creating the Sustainable Foundations Roadmap.