The REAL Story of Chamucos Tequila | Mark Howard Reveals How a Legacy Brand Was Built

The REAL Story of Chamucos Tequila | Mark Howard Reveals How a Legacy Brand Was Built

The REAL story behind Chamucos Tequila is finally here. In this exclusive interview, Mark Howard, owner and co-founder of Chamucos Tequila, shares the incredible journey behind one of Mexico's distinctive legacy tequila brands.

From discovering tequila as an almost non-drinker in Mexico to becoming an importer, building the Chamucos brand, working with master distillers, developing their signature tequila profile, and eventually taking control of the brand—Mark Howard reveals the story behind it all.

We also dive deep into what makes Chamucos Tequila different, including:

The story behind Chamucos and its legendary character

Agave farming and tequila production

How their fermentation process contributes to the famous Chamucos “funk”

The meaning and history behind the unique Chamucos character

How the iconic handcrafted Chamucos bottles are made

Blanco, Reposado, Añejo, Diablo Blanco & Extra Añejo

American oak and French oak barrel aging

Their award-winning tequilas