Garrett Cologne: Why This Arizona Broker Walked Away From the 3% Listing Model

<p>Garrett Cologne saw a gap in Arizona’s highly competitive real estate market and built his independent brokerage around a different approach to listing homes. Instead of relying on the traditional percentage-based model, W3ST Realty offers a $7,500 flat-rate listing package with clearly defined services.</p><p>In this episode:</p><p>• Why Garrett moved away from charging a 3% listing fee</p><p>• How the $7,500 flat-rate model works at W3ST Realty</p><p>• Why clarifying his deliverables changed the way he operates</p><p>• How the new model increased his listing appointment conversion rate</p><p>• Why Garrett believes agents need a clear differentiator in competitive markets</p><p>About Our Guest:</p><p>Garrett Cologne is the Owner and Designated Broker of W3ST Realty, an independent real estate brokerage serving the Phoenix area and clients across Arizona. After previously leading a real estate team at HomeSmart, Garrett launched W3ST Realty on January 1, bringing an entrepreneurial, client-first approach shaped by his experience building and operating service-based businesses.</p><p>His work spans residential and commercial real estate, investment opportunities, and land development, giving him a broad perspective on the Arizona real estate market. From helping individuals buy and sell homes to navigating commercial transactions and development projects, Garrett combines hands-on brokerage experience with the mindset of a business owner. His transition from running a team within a larger brokerage to building an independent real estate brokerage offers valuable insight for agents, team leaders, and entrepreneurs looking to grow on their own terms.</p><p>#RealEstate #RealEstateBroker #RealEstateBusiness #RealEstateAgents #RealEstateLeadership #ArizonaRealEstate</p><p>Mentioned/associated with this episode: </p><p>GARRETT COLOGNE</p><p>Owner and Designated Broker -  W3ST Realty</p><p>Email: garrett@w3strealty.com</p><p>Website: https://www.w3strealty.com/</p><p>Facebook: https://www.facebook.com/W3STRealty/</p><p>Instagram: https://www.instagram.com/w3strealty/</p><p>Team Lead Talks Facebook Page: https://www.facebook.com/teamleadtalks</p><p>Team Lead Talks Instagram: https://www.instagram.com/teamleadtalks</p><p>Team Lead Talks LinkedIn: https://www.linkedin.com/company/the-team-lead-talks-podcast</p><p>Team Lead Talks Spotify: https://open.spotify.com/show/7mSwUWw3b8AFFhDMkCu2bc</p><p>Team Lead Talks Apple Podcast: https://podcasts.apple.com/us/podcast/