How AI Is Rewriting Film Production | Inside LumaAI with Ryan Black & Kyt Janae

How is AI actually changing professional film and advertising production?

Technically Creative is brought to you by KoobrikLabs, the IT and AI partner for creative companies.

In this episode of Technically Creative, Orlando Wood sits down with Ryan Black and Kyt Janae from Luma AI to explore how generative AI is moving beyond individual image and video generation and into professional filmmaking, VFX, advertising, pre-production, post-production, and hybrid production workflows.

Luma is building AI tools designed around the way professional creatives actually work. Ryan and Kyt explain Luma Agents, a multimodal creative platform that combines Luma’s image and video models with other leading AI models, while Kyt explains her role as a Forward Deployed Creative, working directly with creative teams to integrate AI into existing production pipelines.

The conversation explores a fundamental shift in creative production: AI can allow filmmakers and creative teams to explore dozens or hundreds of possibilities before committing enormous time and money to execution, while maintaining the specificity, consistency, control, and collaboration professional work requires.

They also explore hybrid filmmaking, including Luma’s work with filmmaker Jon Erwin, Wonder Project, and AWS, where live actors, motion capture, virtual production, volume stages, VFX, and generative AI are brought together into a more collaborative production process.

Ryan and Kyt discuss how AI can help with previs, storyboarding, set extensions, VFX, character consistency, localization, post-production, and creative iteration, while allowing experienced artists and filmmakers to remain in control of the work.

And Kyt makes an important point: as these tools become more capable, creative thinking becomes more valuable. The model can generate possibilities. It still needs someone with an idea worth pursuing.

We explore:

How Luma Agents work inside professional creative workflows

What a Forward Deployed Creative actually does

Why AI production is moving beyond the one-prompt workflow