How to Build a Billion-View Entertainment Brand

What does it take to build one of the UK’s most successful branded entertainment franchises? This week on TellyCast, Justin Crosby is joined by Mark Rivers, co-founder of Cold Glass Productions, the company behind the award-winning Dish from Waitrose podcast and video series. Mark shares the remarkable story behind the show’s growth from a bold business plan into a billion-view entertainment brand, why Cold Glass doesn’t think of itself as a podcast company, and how premium digital entertainm...