The Psychology Of Demand

One of the biggest lies in business is that people buy logically. They don’t. People buy emotionally, then use logic to justify the decision. In this episode, I break down the psychology behind why customers buy and the emotional drivers that create demand. From identity and status to belonging, certainty, pain, pleasure, and desire, you’ll learn how these emotions influence purchasing decisions and how to apply them to your marketing. We’ll also look at why customers rarely go from strange...