This $1B Bet WILL Change Everything About Women’s Basketball

<p>Project B might become one of the biggestdisruptors women’s basketball has ever seen.</p><p><br /></p><p>But what actually is it?</p><p><br /></p><p>In this exclusive interview, WNBA legend and Project B Chief Basketball Officer Alana Beard explains the real visionbehind Project B — player ownership, global basketball, premium experiences and why they believe basketball can become the number one sport in the world.</p><p><br /></p><p>Beza and Tony sit down with four-time WNBA All-Star and Project B executive Alana Beard for a deep dive into one of the most talked-about developments in global basketball.</p><p><br /></p><p>Alana shares:</p><p>• The “why” behind Project B</p><p>• Why athlete ownership and equity matter</p><p>• How Project B plans to create a premiumbasketball ecosystem</p><p>• Why the league wants to be additive — notcompetitive</p><p>• The importance of global fan access andstreaming</p><p>• How women athletes are becomingbusinesses and brands</p><p>• What she sees in players like SophieCunningham and Alanna Smith</p><p>• Why Australian basketball talent standsout globally</p><p>• The biggest misconceptions surroundingProject B</p><p>The episode also includes:</p><p>• Rapid Fire questions</p><p>• Future expansion discussions</p><p>• Startup and business challenges</p><p>• Reflections on leadership, mentorship andlegacy</p><p><br /></p><p>If you want to understand where women’sbasketball could be heading over the next decade, this conversation is essential viewing.</p><p><br /></p><p>Timestamps</p><p>0:00 — “What is the why of Project B?”</p><p>2:00 — How Project B first captured Alana’s attention</p><p>6:00 — Why today’s athletes think differently about business</p><p>8:40 — Building a premium global basketball experience</p><p>11:15 — Access, streaming &amp; global fan engagement</p><p>17:30 — How Project B plans to work with existing leagues</p><p>21:10 — The challenges of building a startup sports league</p><p>24:15 — Collaboration vs competition in women’s basketball</p><p>26:30 — What is it about Sophie Cunningham</p><p>30:05 — Alanna Smith &amp; Australian basketball talent</p><p>33:20 — Rapid Fire questions</p><p>35:45 — Biggest misconception about Project B</p><p>37:35 — Which player would Alana sign tomorrow?</p><p>38:15 — “This is not just a women’s basketball league”</p><p>38:45 — Bec Allen’s question: “What is your why?”</p><p>40:25 — Final reflections &amp; outro</p><p> </p><p>#ProjectB, #AlanaBeard, #WNBA,#WomensBasketball, #SophieCunningham, #AlannaSmith, #WNBL, #BasketballPodcast,#WomensSports, #GlobalBasketball</p><p><br /></p><p>Project B basketball, Alana Beardinterview, women’s basketball podcast, WNBA future, Sophie Cunningham ProjectB, Alanna Smith basketball, global basketball league, women athlete ownership,WNBA analysis, Sixth Women Podcast</p><p></p>