← The Accounting Podcast2. Sept. · 1 Std. 16 Min.

TurboTax Losing Customers Over Price, Thomson Reuters Builds Own AI

TurboTax Losing Customers Over Price, Thomson Reuters Builds Own AI2. Sept.1 Std. 16 Min.

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Can AI make tax prep cheaper without replacing the experts behind it? Hector Garcia joins Blake and David to unpack Intuit’s TurboTax pricing pressure, QuickBooks’ push into the mid-market, and whether AI-powered services are a bridge to automation. They also examine Thomson Reuters’ proprietary tax-and-legal AI model, Relate’s $100 million raise, and a student’s unusual path onto the New Mexico Board of Accountancy.