Why Digital Billboards and Creator Stunts Are Surging | Ryan Laul, Talon, North American CEO

<p>In this episode of The AD Podcast, host Dylan Conroy sits down with Ryan Laul, North American CEO of Talon, to explore the rapid evolution of out-of-home (OOH) media, digital billboard automation, and retail media integration. </p><p>Discover how brands are bypassing legacy print lead times with programmatic platforms, why digital creators are using physical billboards for offline validation, and how physical real-world inventory provides ultimate resilience against AI disruption.</p><p>Core topics discussed include:</p><ul><li><p>Programmatic digital out-of-home planning and real-time data triggers</p></li><li><p>Creative breakthroughs utilizing 3D anamorphic production and live feeds</p></li><li><p>The convergence of the creator economy, social media, and physical billboards</p></li><li><p>Nationwide synchronized campaigns and public service takeovers in Times Square</p></li><li><p>Retail media networks, last-mile proximity marketing, and AI-resilient infrastructure</p></li></ul><p>Ryan Laul is the North American CEO at Talon, where he leads out-of-home media strategy, simplifying complex media spaces for major global brands and agency partners.</p><p>Connect with the Guest &amp; Partners:</p><ul><li><li>Ryan Laul LinkedIn: https://www.linkedin.com/in/ryan-laul-34ba533/</li><li>North American CEO, Talon: <a href="https://www.talonooh.com/" target="_blank" rel="noopener noreferrer">https://www.talonooh.com</a></li></li><li><li>Dylan Conroy LinkedIn:<a href="https://www.linkedin.com/in/dylanconroy/">⁠⁠⁠⁠⁠ https://www.linkedin.com/in/dylanconroy/⁠⁠⁠⁠⁠</a></li><li>Strike Social:<a href="https://strikesocial.com/guaranteed-performance-marketing/">⁠⁠⁠⁠⁠ https://strikesocial.com/guaranteed-performance-marketing/⁠⁠</a></li><p></p></li></ul><p></p>