Why Smart Women Undercharge Even When They Know Better

You know the number. You’ve done the math. You know the value. You know what makes commercial sense. Then it’s time to submit the proposal, negotiate the contract, or put the number into the tender—and suddenly, doubt enters the room. In this episode, I unpack why smart, successful women can negotiate themselves down before the client has even said a word, the hidden cost of avoiding rejection, and the difference between a strategic pricing decision and a fear-based one. Because sometimes und...