Why Chasing Growth Can Wreck Your Agency's Profitability, with Eric Brown

About this Episode

In this episode of the Agency Profit Podcast, Carson Pierce is joined by agency growth consultant Eric Brown, co-founder of Blood, Sweat & Tears, to explore one of the most overlooked levers in agency growth: treating new business as a real, repeatable function rather than something left to chance. Drawing from over 20 years advising agencies on growth, Eric breaks down the first principles of building a scalable pipeline, starting with strategy, positioning, and messaging before any tactics are chosen. Together, he and Carson unpack why most pipeline problems stem not from a lack of effort, but from founders never having built growth as a true discipline within their agency. From his four-pillar framework to his diagnostic-first Vitals assessment and his reframing of growth around enterprise value, this episode offers a practical framework for building a healthier, more predictable agency, by fixing the strategy before chasing the numbers.