Profitability Is an Operations Problem, with Sarah Still

About this Episode

In this episode of the Agency Profit Podcast, Marcel is joined by Sarah Still, Partner and COO at RAYNE IX, to explore why building a healthier, more valuable agency starts with operationalized leadership. Drawing from her background in accounting, finance, and agency operations, Sarah shares what she learned helping scale a marketing agency to nearly $10 million and 60–70 team members, and how that experience now shapes her work with women building valuable agencies. Together, she and Marcel unpack why culture is not something founders simply “create,” but the result of clearly defined values, expectations, and behaviors being consistently protected and enforced. From pricing assumptions and unreliable time tracking to the complex relationship between finance and operations, this episode offers a practical lens for agency leaders who want more clarity, stronger accountability, healthier teams, and better profitability without relying on burnout as the business model.