
← The AI Advertising Podcast21. Jan. · 16 Min.
The Brand-Performance Balancing Act: Full-Funnel Strategy and AI
The Brand-Performance Balancing Act: Full-Funnel Strategy and AI
Marketers have long been obsessed with performance—but is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel.
Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.