The AI Advertising Podcast

← The AI Advertising Podcast21. Jan. · 16 Min.

The Brand-Performance Balancing Act: Full-Funnel Strategy and AI

The Brand-Performance Balancing Act: Full-Funnel Strategy and AI21. Jan.16 Min.

Marketers have long been obsessed with performance—but is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel.

Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.