How AI Will Orchestrate Advertising in 2026

According to StackAdapt’s new report, The State of Programmatic Advertising 2026, the next phase of programmatic won’t be about incremental optimization. It will be about orchestration: unifying data, creative, channels, measurement, and AI into a single, intelligent system.

In this episode, we sit down with two industry leaders to unpack what that shift really means in practice.

Paul Verna | VP of Content, EMARKETERYang Han | CTO, StackAdapt