Sincerely, someone who cares with Heidi Fahrenbacher (280)

Ceramic artist Heidi Fahrenbacher opened her mailbox in 2021 to an anonymous letter saying she'd price herself out of business. Well, she's still in business, and her income has grown about 10% every year since.

In this episode of The Art Biz, Heidi talks with host Alyson Stanfield about noticing what isn't working, doing something about it, and the discomfort that comes with the territory.

Heidi reveals:

Why she burned her business to the ground and rebuilt it What two anonymous letters couldn't change How overproducing became a coping mechanism The work she refuses to wholesale Why she thinks artists should do less Connect with Heidi Fahrenbacher

Read more and get links on the companion post

About Alyson Stanfield

Since 2002, Alyson Stanfield has been helping emerging and established visual artists find the right opportunities, gain recognition for their work, and refine strategies for sales through private consulting and group coaching. She brings experience as an art historian, curator, museum educator, and arts writer to her consulting work.

Email Alyson to discuss strategic consulting for your long-term career goals.

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