#70 Using Merch to Strategically Expand Your Brand and Sell More Courses with Barbara Hobart

What if the thing missing from your course launch isn't another email sequence but something your student can hold in their hands? In this episode, Shannon sits down with merch strategist Barbara Hobart, whose accidental invention of the world's first no-rewire decorative light switch cover (yes, really) launched a career that's since taken her from Hollywood writers' rooms to helping course creators, coaches, and membership owners turn branded products into real business tools. Barbara...