How to Increase Restaurant and Bar Revenue Without More Customers

When revenue drops, I know the first instinct is usually to get more customers through the door. But what if you’re trying to market your way out of the wrong problem? In this episode, I break down why increasing your guest check average can be one of the fastest ways to grow revenue without spending more money on traffic or marketing. I get into how to benchmark your check average, when your team should prompt the second round, how menu price anchoring can influence what guests spend,...