35 Years Inside One Swiss Maison | Mario Peserico | The Beauty of Business ep. 34

Mario Peserico grew up admiring the watches his father collected. In 1993 he joined that same brand, and never left. Today he's Managing Director of Eberhard & Co., the independent Swiss maison founded in 1887, and president of INDICAM, Italy's anti-counterfeiting institute.

In this episode, Mario and Alexander get into what 35 years inside one maison teaches you: why Eberhard makes 16,000 watches a year and refuses to double it, why nobody has copied the Chrono 4 even after the patent expired, and how big the counterfeit problem really is from the man fighting it at industry level.

What's covered:

👉🏼 From journalist to Managing Director: joining the brand his father collected

👉🏼 Why he never left, and what he thinks of executives who switch flags

👉🏼 Italy as watchmaking's taste-maker market since World War II

👉🏼 16,000 watches a year, a target of 17,000, and why doubling is off the table

👉🏼 The Chrono 4: patented in 2001, patent long expired, still never copied

👉🏼 The 8-day power reserve story, and keeping it under 5,000 euros for 30 years

👉🏼 Winning the GPHG with a 2,500-franc watch when other winners averaged 80,000

👉🏼 Counterfeits are around 5 percent of world trade: what the fight looks like from the inside

👉🏼 The US on pause, the Gulf's resilience, and whether watch fairs still earn their cost