Marketing With Purpose Kit: Aligning Marketing with Business Growth

<p>A strong brand doesn’t just build recognition. It drives growth.</p><p><br></p><p>For franchise businesses, aligning marketing with business goals means creating a brand strategy that works at every level, from local locations to national expansion.</p><p><br></p><p>In this week’s <strong>Marketing With Purpose Kit from The Bliss Business Podcast</strong>, we’re joined by <strong>Abby Fogel, Vice President of Brand Management &amp; Communications at Unleashed Brands</strong>, to explore how marketing can support business growth.</p><p><br></p><p>With more than a decade of experience in franchising and agency-side marketing, Abby brings a broad perspective spanning local store marketing, franchise development, consumer brand strategy, public relations, and enterprise communications. Today, she leads brand marketing for Water Wings Swim School during a significant period of franchise growth and national expansion, while also guiding brand and communications strategy for Unleashed Brands.</p><p><br></p><p>🎙️ Hosted by Tullio Siragusa</p><p>🎧 Produced by Martha Huerta</p><p><br></p><p>🧭 <strong>In this episode, we explore:</strong></p><ul><li><p>How to align brand strategy with business growth objectives</p></li><li><p>Why franchise marketing needs to connect local and national efforts</p></li><li><p>How marketing supports franchise development and expansion</p></li><li><p>Building consistent brand experiences for customers, franchisees, and employees</p></li></ul><p><br></p><p>When marketing and business strategy work together, brands can build stronger connections while supporting sustainable growth. Join us for a conversation about making that alignment happen.</p>