Building a Business in Simple Steps | Joanna Jensen on the Childs Farm Journey

What does it really take to build a successful consumer brand from scratch?

In this episode of The Boardroom, I speak with Joanna Jensen, founder of Childs Farm, to discuss the unconventional path that took her from property and investment banking to building one of the UK’s best-known family skincare brands.

Joanna shares how personal necessity inspired the creation of Childs Farm after struggling to find products that helped her daughter’s eczema-prone skin. She explains the realities of scaling a consumer brand, negotiating with suppliers, getting products into major retailers, and why “no” is never the end of the conversation.

I also write a free weekly newsletter about business, investing and entrepreneurship. You can read it here:

https://richardfarleigh.substack.com.

📲 Follow Richard Farleigh:

Instagram - https://www.instagram.com/richardfarleigh/

LinkedIn - https://www.linkedin.com/in/richard-farleigh-7a0a1616/

TikTok - https://www.tiktok.com/@richardfarleighhq

🔔 Subscribe for weekly conversations on entrepreneurship, investing, strategy, and the real side of business.

Chapters

00:00 – Introducing Joanna Jensen