Levi Roots Reveals What REALLY Happened in Dragons' Den

In one of the most iconic pitches in Dragons' Den history, Levi Roots walked into the Den with a guitar, a homemade sauce and a dream.

What followed became television history.

In this special episode of The Boardroom, I sit down with Levi Roots to revisit the Reggae Reggae Sauce pitch that changed both of their lives.

Levi shares the untold story behind receiving the invitation to Dragons' Den, why he refused to watch the show before appearing, how he accidentally got his numbers completely wrong in front of the Dragons, and why I ultimately decided to back him anyway. I reveal the moment he realised that Levi himself was the real investment, not just the sauce.

Together we explore what happened after the cameras stopped rolling, how a £50,000 investment turned into a national success story, and the Sainsbury's order that transformed Reggae Reggae Sauce from a family recipe into a household brand.

This is the definitive behind-the-scenes story of one of Britain's most memorable entrepreneurial journeys.

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