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← the bossbabe podcast29. Sept. · 1 Std. 09 Min.

The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026

The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 202629. Sept.1 Std. 09 Min.

Entrepreneurs are rushing to incorporate AI into their workflow and marketing. But modern research warns us against this.

In this episode, digital entrepreneur and bestselling author Ryan Levesque joins Natalie to break down why audiences are rejecting automation. He also explains why mid-tier offers are losing their profitability, which channels to build your audience on in 2026, and why constantly pursuing business growth comes at a cost.

In this episode, Natalie and Ryan discuss:

(01:37) Are $3K Offers Dead?

(07:49) The Key Driver of Digital Marketing Success in 2026

(11:38) Why Storytelling and In-Person Events Are So Impactful

(17:33) Outsourcing Copywriting to AI is a HUGE Mistake!

(23:46) Where AI Actually Belongs in Your Workflow

(26:04) Understanding the Right Size for Your Business

(33:55) The Lifestyle Changes Startup Founders Need to Make

(39:25) The #1 Platform For Building an Audience That Converts

(45:33) Why Evergreen Content is Losing Potential for Virality