
← The Brand Building Podcast2. Aug. · 47 Min.
Klaviyo's New AI Customer Agent Explained — With Gina Potenza, Klaviyo Partner Team
Klaviyo just launched something most D2C brandshaven't paid attention to yet.
K-Service — and specifically Customer Agent —is Klaviyo's new AI-powered customer support suitethat's changing how brands handle tickets, convertsite visitors, and drive revenue from supportinteractions.
In this episode I sat down with Gina Potenza fromKlaviyo's partner strategy team to break downexactly what K-Service is, how it works, andwhether D2C brands should be using it right now.
What we cover:— What K-Service is and why Klaviyo built it— How Customer Agent resolves tickets 24/7 across email, SMS, and WhatsApp using AI— How Customer Hub turns on-site support into a conversion and upsell tool— Why you only get charged when the agent actually resolves a ticket— How to train the agent on your brand voice— What onboarding looks like and how fast you can go live— How we're using K-Service right now at Bread Loaf across our client accounts
Guest: Gina Potenza, Partner Strategy — KlaviyoConnect with Gina: gina.potenza@klaviyo.comKlaviyo pricing: klaviyo.com/pricing
✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02