The Klaviyo Tool That's About to Change What You Pay an Agency For

I was in the room in Boston when Klaviyo announced Composer at K:BOS 2026.

And I don't think most brands or agencies understand how big this is yet.

Composer isn't another AI writing tool. It already knows your customers, your campaigns, your flows, your segments, and your performance data — and now it can start doing the work.

In this episode I break down exactly what Composer is, what it can already do today, what's still rolling out, and what it means for D2C brands and retention agencies heading into Q4.

The job of the marketer doesn't disappear. The job changes.

And the agencies that don't adapt are going to get exposed faster than anything else has exposed them before.

✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02