#113: How Make-A-Wish Canada Built A Winning Giving Tuesday Flywheel, with Rapinder Dhinsa

Send us Fan Mail Giving Tuesday isn’t just one day on the calendar— it’s a chance to build a core pillar of a larger year-end campaign. In this episode, we sit down with Rapinder Dhinsa from Make-A-Wish Canada to learn how she turned Giving Tuesday into a powerful, multi-year growth engine. Rapinder shares how her team built a campaign that got stronger every year — layering in new channels, integrating matched gifts, and weaving Giving Tuesday into the broader year-end strategy to ma...