The Hidden Tax of Digital Presence at Work

We examine the career cost of constant digital availability and the invisible labor required to maintain a professional online persona. Using recent data on employee engagement and the concept of 'performative productivity,' we explore how always-on culture drains cognitive reserves and stifles deep work. Lucas and Luna break down why curating your digital footprint is becoming a mandatory, unpaid part of modern employment, and offer practical strategies for setting boundaries without signaling disengagement in an era where visibility often gets mistaken for value.

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