176. HOW TO SELL EXPENSIVE THINGS

The strategy and the mindset behind selling premium offers — and why being called expensive should be a compliment. Most people lead with their cheapest offer and wonder why high-ticket sales feel impossible. This episode breaks down exactly how to build, position and sell expensive offers — from restructuring your offer suite and making your premium service the hero product, to the mindset work that lets you say a big number out loud without your voice breaking. Real pricing, real numbers, n...