738: The Smart Way to Run Special Sales - Timing, Execution, and Pricing

Episode 738: The Smart Way to Run Special Sales – Timing, Execution & Pricing

00:00 – Welcome and Intro

01:02 – Strategic Not Reactive

02:34 – Avoid Discount Addiction

03:29 – Reasons to Run Sales

05:52 – Value-Add Offers

08:57 – Timing and Cadence

11:31 – Urgency and Communication

14:10 – Pricing Psychology

15:45 – Testing and Simplicity

17:55 – Measuring Success

20:30 – Key Takeaways Wrap