8. Baywav - Residencies, building a brand, and content creation

<p>In this episode I welcome Bay Area native Baywav. We talk about building residencies, how to break out of your city, building a brand, managing a rebrand, content creation, and much more! This was a great conversation and it was cool to connect with someone else who is helping DJs build their businesses.   </p>

<p>0:31 - How did you get into djing?</p>

<p>2:11 - Transaction from practicing to real gigs </p>

<p>5:06 - The process of getting the residency</p>

<p>8:39 - Lessons learned from swapping gigs.</p>

<p>12:16 - Navigating difficult conversations with DJs you book</p>

<p>14:24 - Building Cornerstone post pandemic </p>

<p>19:40 - Optimizing for health</p>

<p>24:00 - Rebrand to Baywav</p>

<p>27:00 - Online presence</p>

<p>28:27 - Building out a team</p>

<p>30:45 - Gumroad and selling digital products</p>