Regenerative Organic at a Crossroads with Nick Auzenne

The industry has been abuzz with regenerative organic over the past several years—but will the momentum continue? This week, Jim is joined by INFRA Director of Promotional Programs Nick Auzenne to explore the evolution of Regenerative Organic Certified (ROC), what it will take to drive greater consumer awareness and adoption, and the opportunities and challenges facing the movement. They also dig into the foundation of regenerative agriculture: soil health, and why healthier soil plays such an important role in the future of food and farming.