The Cantilever Podcast

← The Cantilever Podcast27. Juni 2025 · 45 Min.

Episode 42: Bitcoin Treasuries- The Next Corporate Strategy Frontier

Episode 42: Bitcoin Treasuries- The Next Corporate Strategy Frontier27. Juni 202545 Min.

As Bitcoin weathers geopolitical tension and volatile markets, a growing number of companies are placing it at the center of their corporate strategy. In this episode, we spoke with Cantilever partners, Brendan Quinn and Jon Frisch to unpack the rise of Bitcoin treasury companies — businesses whose primary goal is to accumulate Bitcoin as aggressively as possible. They explore how MicroStrategy pioneered this movement, why MetaPlanet skyrocketed from $20 million to $6 billion in market ...