Taste, Judgment and Scale - Season 5: Episode # 98

AI can have all the right data and context. That doesn't mean it knows what good looks like.

What's missing is taste.

Jason Vargas, Co-Founder & Chief Partner Officer at RevShoppe, describes it as the judgment that comes from experience: knowing what good looks like, recognizing when a message will resonate, and being willing to challenge an AI-generated answer instead of accepting it at face value. As companies build AI deeper into their go-to-market motions, Jason believes capturing that judgment may become one of their biggest advantages.

Jason joins Sean, Justin and Josh to discuss how companies can actually build a taste layer, who should be responsible for it, and why it needs to evolve alongside the people, buyers and business itself. They also explore what AI means for traditional GTM team structures, how organizations can train agents more like employees, and why scaling AI successfully still requires humans who know what good looks like.

Chapters

00:00 Introduction to the taste layer in AI

01:56 The importance of judgment in AI systems

04:00 How organizations can build their taste layer

07:59 The role of human judgment and experience

12:01 Challenges in developing the taste layer

15:48 Organizational structure and AI responsibility

19:49 Onboarding and evolving the taste layer