It's Personal: How Aberdeen is reimagining public services

<p>In the latest episode of It&#39;s Personal, created in partnership with KPMG, Jess Bowie and Jo Thomson continue their exploration of what makes great public services in the digital era.</p><p>This time they are in Aberdeen, where Jo grew up, to meet the man behind one of the UK&#39;s most ambitious council transformations. Andy Macdonald, interim chief executive and executive director of corporate services at Aberdeen City Council, has helped the Granite City go from playing catch-up on digital public services to being a trailblazer. </p><p>In a wide-ranging conversation, Andy discusses moving from reactive to predictive care, how Aberdeen council has repivoted its homepage around life events, and why – despite a sophisticated chatbot – citizens can always reach a real person when they need one.</p><p>Hosted by Jess Bowie, editor-in-chief of Civil Service World, and Jo Thomson, partner, customer transformation at KPMG.</p><p>Recorded and produced by Podot.</p>