Tanya Windman - Founder, joi

<p>Tanya believes women should be able to enjoy the journey of building and that the right environment makes all the difference. She is the founder of joi, a membership community for women in NYC actively bringing their vision to life, and a 1:1 advisor supporting women through pivotal moments. Through her consultancy Windy&amp;Co., she brings that same human-centered lens to membership clubs, hospitality brands, and lifestyle companies seeking engagement and retention strategies that actually work. With a background in sociology, marketing and mindfulness facilitation, she&#39;s spent the past decade where community building meets commercial results.</p><p><br></p><p>In this episode, Jelena Beliard sits down with Tanya to trace her journey from sociology and ad agencies to wellness and eventually building a consultancy for women founders. Tanya shares how authenticity and trusting the process have guided her biggest life and career transitions.</p>