Ep: 107 Your Special Sauce: Building Coaching Offers Around What You're Actually Great At

What are you actually great at as a coach — and are you building your offers around it?

This episode is about leaning into your strengths when creating programs and offers. Not what you think you should do, not what other coaches are doing — but what you're uniquely good at and what energizes you.

I'm sharing my own recent realization: after stepping back from live group work for a couple of months, I noticed how much I missed it. Group facilitation and community building is my special sauce — and I'd walked away from it. Now I'm figuring out how to bring it back in a way that fits.

I'll walk you through how to identify your own special sauce, how to make sure it aligns with what your clients actually need, and why your offers should evolve as you learn more about yourself.

And I'm asking for your help: I want to hear what you would want from a coaching community. Your answers will shape what I build next.

In this episode, I cover:

The outside-in trap: building offers based on trends instead of strengths

How to identify your special sauce as a coach

Common strength categories: 1:1, group facilitation, teaching, connecting, accountability

Signs you're building against your strengths (and signs you're building with them)

My example: realizing I missed group work and designing Coach Connect Calls

Aligning your strengths with what clients actually need