Why Storytelling Still Wins in the Age of AI with Kelly Andresen

<p>On this episode of The Community Exchange Podcast, we welcome Kelly Andresen, EVP of Demand Sales at OpenWeb, to discuss:<br></p><ul><li>From Washington Post ad innovations to building branded content studios from scratch</li><li>Why storytelling is still the most underrated skill in advertising</li><li>Why human relationships matter more than ever in a world run by AI</li><li>The role of agencies in this new digital landscape.</li><li>Why the open internet is becoming more attractive as walled gardens get crowded</li><li>The shift from impressions to outcomes as the core advertiser metric</li><li>Why sales teams are changing and what great salespeople actually look like</li><li>How attention, not scale, should define advertising success going forward</li></ul><p>And more.</p><p><br>New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.</p>