Opt Out Of Meta’s New Feature Before It Costs You New Customers This BFCM

Starting October 28th, Meta says it will add product browsing to existing ads unless you opt out. That means catalog products show up alongside your ad, and people can shop inside Facebook or Instagram instead of landing on your site, where your upsells and the rest of your funnel live. Meta’s notice says businesses see about 3% more conversions on average. Dylan thinks that’s probably true, and that’s the problem. Heading into Black Friday and Cyber Monday, those extra conversions most likel...