Integrated Evidence Planning That Connects Drug Development to Patient Needs

How do we generate evidence that supports regulatory approval, patient access, and better care?

In this episode, I talk with Gorana Capkun from Merck Healthcare, where she leads the patient-focused and real-world evidence team. We explore how integrated evidence planning brings together clinical trials, real-world evidence, and patient perspectives across the product life cycle. Gorana explains why planning should begin early, how collaboration helps teams identify evidence gaps, and why statisticians play a critical role in turning broad requests into precise research questions.