Why Great Leaders Tell Better Stories | Dr. J.J. Peterson

Every leader is telling a story. The question is whether it's a story people want to follow. Dr. J.J. Peterson is the founder of Conscious Brand Agency and a leading voice in brand messaging and marketing strategy. Over the past two decades, he has helped thousands of brands find their voice and grow their impact, working with organizations including Microsoft and Certified Angus Beef and thought leaders such as Amy Porterfield and Will Guidara. In this first of two conversations,...