Why We’re Charging for Strategy Sessions

In this episode of The Exceptional Business Podcast, Helen shares a new approach she’s testing — charging for strategy instead of giving it away for free.

Inspired by Richard Woods and Sean Mitchell, Helen explains why traditional free sales calls often lead to low engagement, poor preparation, and no-shows — and how a paid “Game Plan” session could change that.

The idea is simple: after a masterclass, prospects can book a paid strategy session designed to deliver real value — whether they become a client or not.

💡 What the Game Plan includes:

📊 A deep dive into the business and current position

🎯 Clear positioning and messaging

📈 A practical pipeline and lead generation strategy

💬 Space for honest challenge and clarity

The session is priced at £495 + VAT and is designed to:

✅ Reduce no-shows

✅ Increase commitment and preparation

✅ Attract more serious, engaged prospects